Can we all just say, "finally?" During a panel named "The Rise of Social Games" at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we've come to love.
Honestly, we're surprised this didn't happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn't get into why it's taken this long for Disney to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer--and we enjoyed quite a bit--peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company's name, according to Pleasants. "We think it's an advantage, if you put game play first," Pleasants said.
It's comforting to hear this emphasized by these developers. (Kabam's Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
[Source and Image Credit: VentureBeat]
Are you on board with the growing trend of branded games on Facebook? Do you think developers will maintain integrity as the focus on branded content in their games intensifies? Sound off in the comments. 1 Comment
We can almost hear the 3 Blokes team in Australia screaming "Fire everything!" as they hit the proverbial "Launch" button on its first Facebook game under publisher RockYou, Galactic Allies. (It would be most appropriate, no?) Real-time strategy fans can jump in on the thrill of space-faring, asynchronous player vs player combat, complete with 3D visuals.
Essentially, Galactic Allies is RockYou and 3 Blokes's answer to the growing trend of hardcore strategy games on Facebook. However, the duo make a point of mentioning that this is a more casual approach to the burgeoning sub genre, and that the game features a heavy focus on an episodic storyline. And in keeping with current trends sparked by developers like Kixeye in War Commander, players can control units individually.
Gallery: Galactic Allies on Facebook
This means you'll likely be able to maneuver your starships around enemy fire, adding another layer of strategy to combat in the game. "Galactic Allies alters expectations for what a Facebook game can be," said 3 Blokes VP and GM George Fidler in a release. "It's a deep and compelling strategy game, but with the accessibility of a browser game." (It also looks like it takes the general idea behind Galactic Trader, one of 3 Blokes's first games, and blows it wide open using some familiar art assets.)
Hopefully this accessible approach will apply to the litany of upgrades players will accumulate across various missions and episodes. Judging from these early screen shots, it looks like Galactic Allies will focus heavily on dialog, but more importantly: Battles will take place both on the surface of alien planets and far above them in the infinite void. In other words, there will be plenty of things high and low to make go boom in Galactic Allies.
Click here to learn more about Galactic Allies on Facebook >
Are you a fan of strategy games on Facebook? How do you think Galactic Allies might size up against its competition? Sound off in the comments. 1 Comment
To go along with the Animal Mastery feature released in Pioneer Trail this weekend, you can now also complete one of three new collections in the game. Two of these collections go with the new animals that have also been released: the Badger and Moose, while the third goes with the 4F Mastery Club itself.
4F Collection
* Rewards Spring Water and 80 XP
Badger Collection
* Rewards Free Critter Milk and 120 XP
Moose Collection
* Free Carrot Juice and 100 XP
As you might expect, you can earn each of these collections' items by tending to the appropriate animals (that is, you'll earn Badger Collection items for tending Badgers, and Moose Collection items for tending Moose), or by collecting the 4F Mastery Club's daily bonus. You'll also have a chance to earn these specific collectibles during the construction of the Mastery Club itself, although I wouldn't expect to receive the full set unless you're really lucky. By the way, if you're that lucky, would you mind letting some of that luck rub off on me?
Are you a fan of the collections in Pioneer Trail and actively try to complete them, or do you just let yourself complete these Collections casually? Let us know in the comments.
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